Strategy and Social Networks

Over the years, social networks have really become an investment. This is more than just creating a Facebook page or an Instagram account. Know that all your strategy, whether it is on social networks, physical store if you have or your website must be consistent.

Like any marketing strategy you must first identify your target and know which social network is the most active. You will be able to easily determine the media where it is necessary to be present. We cannot repeat it enough, but give your message, your brand and your strategy wherever you are. However you do not have to share everything on all social networks as each has its own specificities. Also use social networks to reference your business. Finally, thanks to the proximity to your prospects and the recognized virality of networks, you will encourage the conversion of prospects to loyal buyers.

For a good strategy, we obviously advise you to know all the existing social networks, as well as their advantages and disadvantages. We will introduce you to the 4 main ones.

1. Facebook is the best known. He is very used to stay in touch with his relatives. It also includes some games. There are many banner ads  and sponsored posts as well as "pages" of companies. On the other hand, this multitude of advertisements can put off certain users.
2. Twitter is the second most used. It allows instant exchange in very short messages. The hashtags are very important because they bring together a range of post processing of the same subject. Many videos or GIF are published there, and more and more in sponsored form. Because of the character limit per post, communication can be slowed down.
3. Youtube is the most important video exchange platform. Today many videos are in advertising or sponsored format. There is no time limit and everyone, even those who do not have an account on Youtube, can access your videos.
4. Finally LinkedIn is the most important professional networks. It is very convenient for B2B exchanges and makes it easy to create new relationships. It brings together professionals who share the same interests and offers various communication media. On the other hand, not all professionals use LinkedIn yet.