indexability

Now, if you have done everything correctly in the first step, you are ready to go through indexability.

When it comes to Google, accessibility and indexability go hand in hand. Both are necessary for your pages to display to the end user.

Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented in the search engine after being viewed.

You might be wondering if robots are already able to see your content, why would not they be showing these pages to users?

The first thing that comes to mind is Google's pain.

In most cases, this will be why some pages will not be displayed. Keep in mind that robots work differently from a website. If you are a large company with a lot of content, your pages will be indexed almost immediately.

On the other hand, individual bloggers who occasionally post will have their content indexed more slowly.

Most people will start to panic at this point, thinking that Google has hit them with a penalty only to find out they have an accessibility problem or some other minor problem.

Nevertheless, if you actually get a penalty, you will receive a message in your webmasters tool account.

After that, proceed as follows:

• Identify the reason for penalty
• Correct the question
• Google reconsideration request

The worst thing you can do is to deny your actions prolonging agony. Face the charges, make the changes and solve the problem.