Competition Analysis and Keyword Research

After analyzing and dealing with internal issues, we are ready for keyword analysis. In the world of SEO, keyword research and competitive analysis are almost synonymous.

Why do I say that?

Because the keyword is the smallest unit of measurement in SEO. By analyzing these keywords, you are at the same time analyzing your competition.

We will use this example.

You produce food. Your competitor has X products (keywords) each one that gives different results. By analyzing them, you are able to make your own strategy to decide where you can compete and determine which products (keywords) are untouchable.

Basically, there are two things you need to consider with each keyword: difficulty and circulation.

Difficulty shows us how hard or easy is to rank while the traffic shows us how much people are looking for that term for a month.

Your ideal keyword should be somewhere in the middle, with average difficulty and average volume. However, if you want to beat your competitors and continue to increase your traffic, it is necessary to find keywords that average (for example, keywords with medium difficulty and high traffic or low difficulty keywords). and average traffic).

An auditor must consider many options before recommending multiple keywords for his client. These keywords will be the backbone of your website and from them you can expect slower or faster growth. for further detail and want to get service please visit our site: digital marketing training in Lahore

The analysis is performed using various SEO tools.

Google keyword planner is a great place to start. When it comes to the paid tool, Ah refs is a great alternative.